Raise for U

On 1 October, the Serbian Allergy and Airways Diseases Association – “Allergy and Me” will organise a public awareness event dedicated to chronic urticaria. As a national patient organisation, our Association supports people living with allergic and respiratory diseases through education, advocacy, awareness campaigns and direct patient support.

The event will bring together patients and members of the wider community for a symbolic release of red and pink balloons of different sizes, representing the wheals and skin changes characteristic of chronic urticaria.

The initiative will also be supported by a social media campaign across our channels, which bring together a strong and engaged community of more than 17,000 followers. Through this campaign and public event, we aim to improve understanding of chronic urticaria, highlight its significant impact on patients’ quality of life and give greater visibility to people living with this condition.